Campaign Taglines
Concise, punchy taglines that encapsulate products and campaigns in an instant.
Hip + Knee Surgery Conference
Crafted taglines for the Enovis booth and other materials for the surgical division to make a splash at the American Association of Hip and Knee Surgeons 2024. Formulated the “Eno-vation” concept as a refrain to be repeated throughout—appearing in everything from e-blasts to hallway banners and escalator clings.
Our ethos of surgeon-centric design required its own term.
We call it “Eno-vation.”
X-Act Fit Shoulder
Created the tagline Approach Recovery from Any Angle to differentiate product launch materials for the DonJoy X-Act Fit Shoulder, used on a variety of marketing assets, including a landing page, social media posts, and a product marketing video.
The main value proposition of this high-end shoulder brace is that it permits the patient’s arm to heal in a wide range of angles of internal/external rotation and abduction/adduction—allowing patients to customize their approach to recovery. I also worked with product managers to script the video featured below.
Performance and Refresh Shoes
Created the taglines When comfort is central to a vibrant life and A vibrant life revolves around comfort to accompany a campaign for the Performance and Refresh shoes from diabetic footwear brand Dr. Comfort.
The aim was to emphasize the top-selling shoes’ electrifying new colorways while leveraging the versatility of these popular cross-trainers.
