High-impact, needle-moving announcements.
Bonus Case Study Below Carousel: Scroll to view a case study of a 2022 press release and the resulting tsunami of coverage.
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Press Releases
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AltiVate Reverse® Glenoid announcement
Release detailing updated version of a reverse shoulder implant system.
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New STAR® Ankle Announcement
Announcing the addition of e+™ Polyethylene to STAR Ankle.
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PetDx Clinical Validation Study
Announcing the largest clinical validation study in veterinary cancer diagnostics.
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Study in PLOS ONE
Announcing a publication in a leading scientific journal.
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San Diego Zoo Rebranding
Announcing rebranding of an internationally known institution.
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Gorillas Test Positive for Covid-19
Crisis communications during Covid-19 pandemic.
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Empowr Cones Announcement
Unveiling stackable cone addition to popular revision knee system.
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ACFAS 2025 announcement
Release detailing the Foot & Ankle team’s highlights at upcoming conference.
Case Study: Press Release + Resulting Coverage
This February 2022 press release resulted in the following tsunami of coverage in these leading mainstream news, science, and trade publications, among others. I crafted the release and its publication strategy, coordinated all media requests, and conveyed its significance in sales documents, social media, and email marketing communications.
